Business Planning Service

The business plan is the foundation of your investor package. However, most business owners are too busy with other priorities – such as developing products, finding customers, and recruiting a team – to prepare a compelling business plan. Since 2005, African Themes Limited has helped more than 2,000 entrepreneurs develop business plans. Most of our consultants have hands-on experience starting and growing their own businesses.

African Themes Limited business planning process focuses on achieving competitive advantage and enhancing shareholder value. We ensure that our client’s vision, mission and goals are achieved through an integrated approach to strategy, marketing, operational and financial planning. We develops analytically robust yet practical business plans that clients can implement with confidence. Our business planning expertise is enhanced by our demand analysis, forecasting and business modelling skills. Well researched and structured methodology instils confidence in decision makers and stands up to scrutiny from investors and lenders alike.

Our business planning services can support:

Market Research

Understanding your customers, competition and marketplace is your key to making effective business decisions and avoiding costly mistakes. Get those answers quickly and easily so you can plan your next move with confidence.

African Themes market intelligence helps you:

  • Learn about new markets before jumping into them
  • Understand your target market before you modify products/services
  • Identify optimal sales and distribution channels to increase efficiency
  • Find out what people know about your company before rebranding it

Feasibility Study

African Themes assist organizations conduct feasibility studies to measure the viability of projects before they commit huge funds into them.

Our feasibility study is an evaluation and analysis of the potential of the proposed project which is based on extensive investigation and research to give full comfort to the decisions makers.

We aim to objectively and rationally uncover the strengths and weaknesses of an existing business or proposed venture, opportunities and threats as presented by the environment, the resources required to carry through, and ultimately the prospects for success. In its

Business Model Design

Whether a company is a small start-up or a large established organization, business design is a critical part of the businesses success.

When a company designs a new product, service, or experience, it is effectively redesigning its business. When done well, the business design interactive process creates offerings that inspire organizations, enhance culture and rouse clients. We want to be there to help!

Our goal is to help a company be successful, on their own.

How We Can Help Design Your Business Model

Most entrepreneurs are eager to develop new business models, but need help with the design. Many just fill in the blanks in the nine boxes, but are stumped when grilled by the investors on the inter-relationships among the boxes.

We can help design a robust and compelling business model for your firm. We can help you answer the difficult questions such as:

What is the relationship between your business model and your strategy?
How are you competing using your business model, with other firms in the same space, but with different business models?
Have you optimized your profit formula?

As part of our mission to help entrepreneurs tell their stories in a compelling way, we can help you design an optimal business model that will wow investors, and help you get on your path to gain customer traction.

Enterprise Support

We leverage our enormous base of experience, wealth of best practice resources, and the latest quality management techniques to provide you with high-value services and deliverables that will improve your business. As expert in the support services, we understand the value of strategically aligned service operations, clear management analysis and practical implementation techniques that yield measurable return on investment. Our highly regarded consulting services can help you address a wide variety of business challenges.

Quality Support and Service Consulting

Our team of executive level service professionals, each has over twenty or more years of industry experience covering Support, eService, Field and Professional Service operations. Our management consultants are experts at helping your organization manage the rapid change and complexities inherent to technology service and support operations. They have spent their careers running service operations and solving the complex problems that challenge the industry.

What’s included in our Business Planning Service

Our writing style is clear, direct, and simple. A complete strategic business plan includes the following components:

Market Opportunity — a discussion of how large the business opportunity is in terms of revenue, number of customers, number of sub-markets, growth trends, etc.

Competition — understand the competitive landscape in as much detail as possible. If there are no direct competitors now, then who are your indirect competitors?

Products & Services — What products and services will the business supply to customers?

A description of the Business Model, including all major revenue streams. How will the business make money?

Marketing & Sales Plan — how will you attract and retain customers, deliver your product/service to them, and earn their loyalty? How will you position your products and services relative to competitors?

Operations — how will you get things done on a daily basis? This includes everything from research through production on to sales and billing.

Financial Projections — includes monthly cash flow projections (with all revenue sources and expenses included), pro-forma financial statements, marketing and sales costs, taxes, office space, development costs, etc. We also provide clear and detailed explanations of the assumptions behind the financial projections.

SWOT (Strengths / Weaknesses / Opportunities / Threats) Analysis
Supplementary Materials — patents, trademarks, trade agreements, letters of reference, etc.

Let us help you.